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Moral Foundations Theory

Moral Foundations Theory

There are many ways to "frame" or look at an issue through a specific prism.  One of the most interesting ways to look at a political issue and understand ways that people understand that issue differently is through the lens of Moral Foundations Theory.   The Moral...

Sense-making

Sense-making

In today's world, we are faced with a wide range of complex and changing issues, such as climate change, political instability, and technological innovation. These issues can be difficult to understand and navigate, and they can often lead to uncertainty and anxiety....

Framing

Framing

Understanding the Concept of Framing Framing shapes our understanding and interpretation of issues, events, or information. This fundamental concept spans across communication, social psychology, and more. The framing process highlights specific aspects to guide our...

Why the name PrismVu

Why the name PrismVu

We are often asked why came up with the name PrismVu for our company. We believe this name captures the spirit of our approach to recognizing and approaching issues from different perspectives. We value the different "prisms" people use to see the world and attempt to...

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